{"id":3028,"date":"2020-09-28T13:59:24","date_gmt":"2020-09-28T19:59:24","guid":{"rendered":"https:\/\/praxisschools.ca\/entrepreneurship\/?p=3028"},"modified":"2020-09-29T16:03:43","modified_gmt":"2020-09-29T22:03:43","slug":"praxis-alum-and-podologist-cheri-mcphillamey","status":"publish","type":"post","link":"https:\/\/praxisschools.ca\/entrepreneurship\/2020\/09\/28\/praxis-alum-and-podologist-cheri-mcphillamey\/","title":{"rendered":"Praxis Alum and Podologist Ch\u00e9ri McPhillamey"},"content":{"rendered":"

Praxis Alum and Podologist Ch\u00e9ri McPhillamey Treats Soles and Reaches Souls <\/strong><\/h2>\n

\"\"<\/p>\n

Career and Family Background <\/strong><\/h4>\n

The term \u201cmon ch\u00e9ri\u201d means \u201cmy dear\u201d in French, a term of endearment that Ch\u00e9ri McPhillamey\u2019s mother used for her husband and so adapted when naming their daughter. It\u2019s a fitting name, since Ch\u00e9ri recalls being guided by her parents to value the diversity and vulnerability of others, instilling in her remarkable empathy for those around her.<\/p>\n

As a podologist, Ch\u00e9ri cares for feet, including the skin and nails, for clients \u201c80 to 90% of whom are elderly, on fixed incomes and in declining health.\u201d Some of them have compromised immune systems and so need especially sensitive and gentle treatment. Ch\u00e9ri is one of only two podologists in the province to hold a Bachelor\u2019s degree in the field, from the North American School of Podology (NASP). Other foot care providers have not had access to the high level of education that NASP offers. Ch\u00e9ri works in relation to medical podiatrists (medical foot specialists), \u201cmuch as a dental hygienist does to a dentist.\u201d<\/p>\n

In 2010, as part of her training through the Praxis School of Entrepreneurship, Ch\u00e9ri named her business \u201cSoul to Sole Consulting,\u201d reflecting a philosophy of care with \u201ctwo passions\u201d: (i) the human foot (including fungal, ingrown or reconstructive nail care) and (ii) the skin of the human foot (including corns and calluses). Treating the sole, Ch\u00e9ri says, allows her \u201cto reach the soul or spirit, that is our Divineness.\u201d Her philosophy is that \u201cwhen the feet feel good, the soul feels good.\u201d<\/p>\n

She further identifies herself as a \u201cpassion-based entrepreneur,\u201d loving foot care and wanting to earn a living by it. But since foot care is also a service, Ch\u00e9ri equally identifies as a \u201cmission-based entrepreneur.\u201d She says: \u201cI want to make the world a better place by caring for soles\/souls.\u201d<\/p>\n

Growing up \u201cin the 70s and 80s\u201d on a farm near Donnelly, in Northern Alberta, Ch\u00e9ri remembers the warmth of her upbringing: Her father, a devoted farrier, would sit \u201con a bale [of hay]” and teach her \u201chow trimming and treating horses\u2019 hooves\u201d could provide a second life to animals whom others had discarded as \u201cwashed up, broken and not good enough.\u201d She found that making the leap to esthetics, and especially footcare, was a natural progression. Ch\u00e9ri adds that she chose this career path in the late 80s and early 90s, when an economic recession meant that few university graduates found jobs. A hands-on career in esthetics made good sense.<\/p>\n

Ch\u00e9ri reflects that her father\u2019s respect for animals and for conserving the environment infused his work on the family farm with values \u201cahead of his time.\u201d Similarly, her mother who was a teacher, respected people\u2019s diversity, and taught, for instance, Indigenous cultures in her classroom long before other people did. She taught Ch\u00e9ri the importance of post-secondary education, to prepare to work with\u2014 and value\u2014 others\u2019 differences.<\/p>\n

Mentorship by Dr. Katharin von Gavel; Earning Multiple Accreditations <\/strong><\/h4>\n

Ch\u00e9ri graduated from esthetics training in 1991 and is the first to say that for the next 20 years her career \u201cbounced around,\u201d in a non-linear progression, \u00a0and saw her move among several Canadian cities before she finally settled in Saskatoon. Early on, she quickly acquired an A-list of celebrities for her esthetics services but felt concern that seniors were in equal need of foot care.<\/p>\n

In 1994, Ch\u00e9ri studied with the Toronto-based, internationally renowned, foot care specialist, Dr. Katharin von Gavel, taking intensive workshops on podology that the expert offered as an umbrella to NASP. Ch\u00e9ri says \u201cI learned more [from von Gavel] in a four-day workshop than I had in three years of esthetics training.\u201d But podology is a complex, multi-dimensional field when it comes to training, accreditation and practice. She had sporadically completed many NASP modules while working, and held positions between 1999 and 2009, as a national and international educator and director of education for Light Concept Nails Canada (LCN) and for NASP, positions in esthetics, products and advanced pedicuring.<\/p>\n

In 2009, a friend recommended Saskatoon as a home so Ch\u00e9ri relocated here, hoping to develop a serious, full-time podology practice. After living across the country, she has found Saskatoon to be \u201cCanada\u2019s most beautiful city in natural landscape, cultural diversity, its people and the authenticity of [its] energy.\u201d Living with her husband Ed, a self-employed supervisor in the oil and gas industry, and her two stepdaughters, Cheri made Saskatoon her permanent home.<\/p>\n

And her training continued, after moving here. Taking a Bachelor\u2019s degree in podology from NASP is a multi-year, \u201cbig commitment,\u201d culminating in a complex and intensive residency period on the Caribbean island of St. Kitts. Ch\u00e9ri completed the degree in 2017, assisted by the mentorship of Dr. von Gavel and by the encouragement of Ch\u00e9ri\u2019s husband, Ed.<\/p>\n

With the support of another mentor, Ch\u00e9ri also passed the exam of the internationally recognized, prestigious CIDESCO aesthetics therapy program, based on only \u201cthree or four weeks\u201d of self-directed study, while its training program usually requires 18 months to complete.<\/p>\n

\"\"Along the way, Ch\u00e9ri also earned a valued certificate in Advanced Infection Control, whereby she meets and exceeds Health Canada\u2019s standards for footcare. This is especially crucial to her practice, as seniors often suffer compromised immune systems. By the time Ch\u00e9ri had gained these accreditations, she had long mastered both the practice and theory of podology.<\/p>\n

Dr. von Gavel remains Ch\u00e9ri\u2019s valued mentor and now collaborator: von Gavel has developed the unique Footlogix line of footcare products, the only pediceutical in the world, meaning it has \u201cpharmaceutical quality ingredients.\u201d And von Gavel has invited Cheri to sell these products, directly from the manufacturer, through \u201cSoul to Sole Consulting.\u201d They will soon become available online, as well, through Cheri\u2019s company website.<\/p>\n

Mentorship through the Praxis School of Entrepreneurship<\/strong><\/h4>\n

Ch\u00e9ri says that studying entrepreneurship at the Praxis School of Entrepreneurship was another crucial pillar of her success. While she knew podology well, Praxis training was key to turn her from simply \u201cplaying\u201d in her practice to operating a serious, full-time business. Frustrated to be (for a short time) on Employment Insurance (EI) when she wanted to work, Ch\u00e9ri went to the Can-Sask Employment Centre to learn how to plan for her business. A career counsellor there recommended the startSMART program and fast-tracked her application, through the EI stream. Ch\u00e9ri then met Elaine Mantyka and within a couple of weeks, the new cohort started. \u00a0It was \u201cDivinely timed,\u201d Ch\u00e9ri recalls, \u201cbeing in the right place at the right time.\u201d<\/p>\n

She was not intimidated by Praxis\u2019 intensive, nine-month program, saying, \u201cIn my mind, we must give 100% and do things \u2018right,\u2019 in order to be successful.\u201d Ch\u00e9ri says that she benefited from the emphasis on researching and preparing a solid business plan, because she \u201chad never had a plan\u201d for her practice.<\/p>\n

In particular, Ch\u00e9ri recalls that Praxis helped her to achieve a sustainable business, by teaching her the financing and administration of the business. Brent Kreuger and Marie Weinkauf, with \u201cpatience and kindness,\u201d taught her to \u201cfocus [on] and understand\u201d these areas. Later, Ch\u00e9ri found trusted specialists to whom she now outsources such work.<\/p>\n

Praxis\u2019 coaching was excellent, Ch\u00e9ri says, remembering that Elaine was \u201cso brilliant with a gentle style in guiding you. She had a way of asking the right questions that made you think . . . [to] use your critical thinking . . . Elaine pushed me to be better, do better, not settle, with a positive kindness that never felt demeaning or pushed.\u201d<\/p>\n

Ch\u00e9ri says that she also \u201cloved how Monica Kreuger (as the owner) was so approachable, open and no-nonsense; she always gave it to you straight. There was no hierarchy; even as the owner, she treated me as an equal, . . . to set me up for success.\u201d Coach Deanna Litz was also \u201cvery kind\u201d and brought \u201ca new perspective\u201d to the team.<\/p>\n

Ch\u00e9ri observes: \u201cThe supportive team\/coaches are always there; even after [you] complete the program. . . There\u2019s comfort in knowing that you have an invisible \u2018super-hero\u2019 business team in your corner. The team also guides you in being responsible\u2026. for your own decisions; this truly builds your character, commitment and growth.\u201d<\/p>\n

From her perspective, Praxis\u2019 reliance on immersion and experiential processes, such as group discussion and practical exercises, in place of book-based learning, far exceeds what other programs offer. For instance, Ch\u00e9ri says that some trades offer apprentice programs, but not in the context of truly realistic practice. So a mechanic-in-training may learn to assemble pieces in a garage, but won\u2019t learn to do so \u201cin pouring rain, with tools missing, having to . . . create temporary fixes and to think way beyond the scope of the problem.\u201d By contrast, Praxis offers this kind of true immersion in one\u2019s business, focusing on how \u201cthings can go sideways and you must evolve to handle it.\u201d<\/p>\n

Also remarkable to Ch\u00e9ri was that Praxis allows its entrepreneurs to \u201cearn while you learn,\u201d so that she could continue to treat clients, as long as she \u201ckept the income in the business\u201d that she was building. Offering continuous care to previously established clients was essential to Ch\u00e9ri\u2019s success.<\/p>\n

Overall, she says of Praxis: \u201cThe team is brilliant! . . . Each one of them holds a special place of appreciation in my thoughts and heart.\u201d<\/p>\n

Mobile Clinics at Local Pharmacies and Care Facilities<\/strong><\/h4>\n

\u201cSoul to Sole Consulting, Inc\u201d opened as a mobile clinic on June 1st<\/sup>, 2010 and Cheri then collaborated with a locally owned pharmacy on 33rd<\/sup> Street. She has not acquired a storefront but continues to collaborate with other pharmacies, care facilities, senior living facilities, and hospitals in the Saskatchewan Health Region. In all these settings, she maintains personal connections with her clients. She works steadily, at least six hours daily, in this mobile clinic, returning calls within one business day. She works intensively and is only interrupted by true emergencies. She says she\u2019s also careful \u201cnot to overbook,\u201d because every patient requires her full attention.<\/p>\n

In her mobile clinic, Ch\u00e9ri ensures that clients\u2019 issues are reported to the doctor, family, or other care provider, to ensure that proper monitoring occurs, as well as follow-up and treatment. Training and practice have taught her that addressing foot care issues can save lives.<\/p>\n

Empathy Shapes Ch\u00e9ri\u2019s Future; Serving Seniors and Remembering Family<\/strong><\/h4>\n

Ch\u00e9ri cares deeply about her clients whose needs she feels and meets through empathetic touch and connection. Not only her skills but also that empathetic approach are essential to her practice. She says: \u201cI see things from a different angle than others do . . . I can sense patients\u2019 needs, even if they cannot speak.\u201d She uses body movement, gentle touch and technology to communicate with deaf or hard of hearing clients. In all cases, she establishes a bond with the elderly who are often lonely and missing family and physical contact, especially in pandemic times.<\/p>\n

\u00a0\u201cIf you lose a clinic or a patient [for any reason],\u201d she says, \u201cthose are hard hits. Or if they move from assisted living to a facility where [foot] care is done by others, it\u2019s a loss.\u201d Ch\u00e9ri mourns these losses, but says that hope returns, as \u201cthat [loss] opens room for a new patient who needs you.\u201d For instance, she recently started a contract with a local assisted living facility that is new to her: \u201cWhen one door closes, another opens.\u201d<\/p><\/blockquote>\n

While others might dismiss seniors for their limitations, Ch\u00e9ri values these people. \u201cSeniors are living history books,\u201d she emphasizes. \u201cOur culture focuses on museums and statues, but leaves seniors to die in inadequate care facilities, such as in Alberta, Ontario and Quebec,\u201d she says, reflecting recent news during the pandemic.<\/p>\n

By contrast, she refers to her \u201cCentennials,\u201d her \u201c100+ year old patients,\u201d as sharing wisdom with her: One patient, a 104-year old woman, explained to Ch\u00e9ri uniquely the secret to success in life: \u201cThe past is like a fart: If you stay back there, you get caught in the stink. You need to keep going. Be present!\u201d \u00a0These clients also appreciate Ch\u00e9ri\u2019s empathy.<\/p>\n

When considering the trajectory of her now advanced career, Ch\u00e9ri recalls her first mentors\u2014her parents. Sadly, her mother died 12 years ago. And Ch\u00e9ri greatly misses her father, who passed away recently, due to Covid-19. She grieves that loss and relies on yoga, meditation and her supportive husband to keep going. She also remembers that the Praxis program taught her that in many aspects of life \u201cgrowth often comes from loss.\u201d She \u201cappreciates this now,\u201d as she recognizes that her late parents\u2019 values live on in her.<\/p>\n

Looking back on her mentors and memories, Ch\u00e9ri concludes that the success of her vibrant foot care practice, and the relationships she has built through it, would not have been possible without the invaluable guidance of Praxis\u2019 startSMART program.<\/p>\n

\n

 <\/p>\n

\"\"Soul to Sole Consulting, Inc.
\nOwner & Operator: Cheri McPhillamey, B.Sc. (Podology)<\/strong><\/h4>\n

(306) 227-7737
\nsoultosole2010@gmail.com<\/a>
\nwww.soultosole2010.ca<\/a><\/strong><\/p>\n

 <\/p>\n

Social Media:<\/strong><\/h4>\n

<\/i> Facebook<\/a><\/p>\n

<\/i> Instagram<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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